We brought the historic Maddox Tavern to life as a modern restaurant suited to the Mayfair setting that respects the character that makes it unique, with the project featuring in Premier Hospitality magazine.
Situated just off London’s iconic Bond Street, Maddox Tavern occupies a Grade II listed building with a rich history. Originally constructed in 1892 for tailor William Cooling and once frequented by Winston Churchill, the building had stood closed for several years before we redesigned it as a sophisticated all-day brasserie.
Our team brought this historic space back to life, creating a modern restaurant suited to the Mayfair setting that respects the character that makes it unique. The project was proudly featured in Premier Hospitality magazine.
Working within the constraints of a listed building meant that every decision had to be considered. The original fabric, including ornate plasterwork, mahogany fittings and the existing architectural layout, had to remain untouched.
Rather than compete with these features, we developed a design that complemented them. Restored mahogany cabinetry, fitting rooms and the mezzanine level were all retained and integrated into the new space, celebrating the building’s past and character. Every new item was selected with the Mayfair market in mind, prioritising premium upholstery, elegant timber finishes and refined metal detailing throughout.
Lighting was a key design element, carefully positioned to highlight the craftsmanship of the ornate plaster detailing and exceptional joinery, creating a warm, inviting atmosphere that added to the overall sophistication of the dining experience.
The space was reimagined to support different moments throughout the day, from relaxed breakfasts to evening dining and private events. Our detailed zone planning ensured guests could move easily and intuitively between zones, achieving a natural flow from casual dining to bar service and private events.
At the front, the entrance welcomes guests into a more casual breakfast space with a calm and refined atmosphere, setting the tone for the rest of the restaurant. The bar, located to the right of the entrance, offers a more social space for drinks and light bites with mid-height tables and semi-height stools, anchored by a zinc countertop and softened by warm pendant lighting.
Styled with flexible leather-inlaid, square tables and wooden-backed banquette seating, the main restaurant provides a more intimate dining experience that can adapt to larger groups or private occasions. Tucked away within the tailor’s original fitting rooms, three private dining spaces offer an exclusive and memorable experience, each one shaped by the building’s past.
Alongside the aesthetic and functional brief, the site required essential remedial works to address water penetration and general disrepair, alongside the installation of a new state-of-the-art kitchen to ensure the team had the right tools to offer an outstanding modern hospitality experience to their guests.
Every intervention was approached with the utmost care, ensuring the building could meet contemporary expectations while maintaining its historic integrity.
The design for Maddox Tavern pays homage to its 19th-century roots and delivers a first-class hospitality experience. To this day, the building’s history remains at the forefront and the space resonates with the Mayfair clientele. Through careful restoration, refined detailing and a considered layout, we have helped bring a once-closed landmark back into Mayfair’s vibrant fold, with all the poise and polish its heritage deserves.
